Danny Rocks

Alfred Author-Danny Rocks

Danny Rocks is the Catalyst for The Company Rocks, a specialty consulting firm based in Los Angeles. Danny averages 200 days each year speaking to, training and consulting clients around the world. He specializes in helping his clients improve their communications skills. His new DVD, The 50 Best Tips for Microsoft Excel 2007 will be published in 2009.

Danny enjoyed a successful 22 year career at Alfred Music Publishing. Starting as a road-warrior salesman, Danny quickly advanced to become Vice President of Sales. He was instrumental in opening up Alfred’s distribution centers in Australia and The United Kingdom.

While at Alfred, Danny became an active and vocal advocate for Music Education. He gave many memorable speeches and published multiple articles in support of quality music education. Eventually, he was elected President of the American Music Conference, the voice of the music products industry.

Over the years, Danny has been singled out for his role as a mentor to many of the rising stars in the music industry. The Retail Print Music Dealers Association recognized Danny’s contribution with its President’s Choice Award in 2005.

In an earlier career, Danny served as the Assistant Conductor for the Broadway production of Fiddler on the Roof with Zer Mostel in 1976.